Thursday, May 22, 2008

Japanese "Evil" Snack Marketing

Tohato, A Japanese food producer, has launched an intersting new marketing campaign to get the word out on some new spicy snacks they're making. The two products are awesomely named "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot." Customers can use their mobile phone camera to scan in a barcode on the snack and join an army for an online multiplayer game. You can either join the Habanero Evil Army or the Satan Jorquia Evil Army. The awesomest thing about the game seems to be that both armies are "evil!" Click the link below for more info on this over at the MobHappy blog.LINK

1 comment:

Y-Maeda said...

Hello nice to meet you.
KO-N-NI-CHI-WA (^_^)v
I am Japanese.
I saw your wonderful site.
Please link to this site !